Link building is considered the most important aspect of SEO and no person can deny the power of links for boosting its rank in the popular search engine results. For the local businesses, the prospect of link building is considered one of the most important prospects. As a reputed website owner, you must have a good quantity of links from various decent as well as high-quality websites. Community site link building also plays a vital role in order to diversify your backlink profile.
Benefits of community site link building:
The number of backlinks to your site from other reputed domains is an important factor considered for search engine result ranking. So, this clearly indicates that having more community site link building will surely make a tangible difference to your search position. If you are successfully able to create a link from a community site, you will be able to get a better SEO ranking by becoming more visible in your local target market. This can result in more in-store visits and enhance the overall sales structure of a business.
Things to look for in a community site for link building:
The quality, as well as the authority of links, is considered the most important thing to consider while building links, but you cannot judge all community sites on this single aspect. Domain authority cannot be the only inflexible metric on the basis of which you can judge every community site.
Other aspects of community site link building must include:
1. Frequency of update:
There are certain sites that are updated very frequently, like once every month. This is a good indication that you really need to consider and this might mean that the site is being visited by quite a number of audiences.
2. Engagement of audience:
If the community site lacks an engaged audience, then it will be totally unworthy to build a link to such a website as you will not be able to receive much traffic from its link. Ensure how often people post comments or check the share count on social media buttons. So, make sure to determine the audience engagement in order to diversify your link profile.
3. Size of site:
Determine how big the site is. When you choose a longstanding community site, then you might expect the site to be of fair size. To determine such a thing, first, check the menu, check the number of pages and sub-menus you can see and if you notice that they are sparse, then move to the blog. The sitemap should be capable of providing you with an at-a-glance count of pages. If you cannot find it, then head to Google and by using the site operator gets a rough idea regarding how many pages are indexed.
Besides, community site link building also tries to comment on the posts of these community sites, so that it can attract the readers and hopefully prompt them to visit as well as check out your website. Besides, this can also attract the attention of the blog owners and strengthen your relationship with them.