In the last decade, technology has made it possible to introduce the most magical innovations and every single innovation deals within the sphere of the internet. The Internet has become the basic as well as the most important medium for every kind of activity, which includes social, economic, political, and many others. However, it has been successful in making the maximum impact on economic purposes. In modern days the main aspect of the business means internet marketing, which further deals with SEO, web development, and certain other things. The popular search engines upgrade as well as roll out various major algorithm updates in an effort to enhance the quality of their results. Recently, search engines have successfully rolled out unlinked mentions as a major ranking factor. Though they can never replace the use of backlinks, still it can make a certain positive impact on a website’s search ranking.
Things you need to know about unlinked mentions of brands
Often you might witness that, people have mentioned your brand name in their blogs and contents, but are not providing the required backlinks to your site. You might gain a certain amount of confidence from this as you know that your brand is gaining popularity and is trusted by people, but still, you will be inquisitive about why they have not provided links to your website. You might feel that unlinked mentions are of no use as they cannot get any audience to your website, but recently this has been proved to be wrong. These days, search engines are using unlinked mentions of brands to enhance the overall popularity of brands and it is considered as another factor in their ranking algorithm. The relevance of unlinked mentions was first used by the popular search engine Bing in the year 2016. It was stated by a senior executive of Bing, that the unlinked brand mentions can be as powerful as backlinks in certain circumstances.
Importance of unlinked brand mentions
1. Brand mentions mean social proof:
No matter whether your brand mention in some post is linked or unlinked, it can make more prominence of your presence. So, even getting unlinked mentions from national or international publications can immediately grant your business credence as an authority. There are certain big websites, which do not always get linked mentions, still, they are capable of holding a strong position on the internet.
2. You can be sure of having a strong relationship:
When you get your brand mentioned no matter whether it is linked or unlinked, you might become sure of the relationship you have with that content creator. A strong relationship is one of the most important elements that can help your business to go around. You will be able to find certain Instagram posts with unlinked mentions of big brands, and the main objective of those brands is to raise their scale instead of looking for links or quick hits. So, if you want to grow your business, make sure that it is getting good numbers of mentions, no matter whether those are linked or unlinked.