Google is one of the most innovative search engines out there and it is constantly upgrading and changing its search engine algorithm to provide users with the best results. Since the 1990s, Google’s algorithm has evolved significantly and is one of the most sophisticated content-oriented algorithms available today.
To take advantage of this, SEO experts have to commit to a robust and adaptable link building strategy. This involves taking advantage of some of the best links to modern building tools that are available currently.
Incorporating a proper link building strategy along with other SEO campaigns such as PPC, Content, and Keywords can have amazing results for your website’s organic ranking, visibility, and credibility. Here are some modern link building tools you need to follow.
1. Local/Niche Directories and Listings:
Local and niche directories are very powerful backlinks. If you can get your website listed in a reputed local/niche directory, then that would improve your organic ranking significantly. Ensure that you provide consistent and updated business information like email address, phone number, WhatsApp number, and address.
Also, Google’s algorithm will only index your website if you have a page on your website that has a link to the local directory. So you should take advantage of this and try to get listed in as many local/niche directories as you can.
2. Monitor Your Links Meticulously:
You must monitor your backlinks meticulously 24/7. The internet is a dynamic and ever-changing landscape. To ensure that your links aren’t out of date or broken, you have to keep a close watch on all your backlinks.
It is essential that you audit your website and backlinks regularly and remove all the links that can result in penalties from Google. Reclaim broken links and then repair them so that users do not get directed to an error page. Error pages and non-functional links seriously hamper your website’s organic search engine ranking.
3. Do Not Indulge In Black-Hat Techniques:
Please do not indulge in black-hat link building techniques. One notorious black-hat technique is incorporating hidden links. Hidden links are links that incorporate text that is the same colour as the background, effectively camouflaging them. Google’s algorithm is very sophisticated and its web crawlers can detect such links immediately.
You will most certainly be penalized if you employ tactics like these. Another thing that you should avoid is establishing and using Private Blog Networks (PBNs). A PBN is a database of websites and blogs that have the single objective of promoting a particular website. Google’s policy treats PBNs as a “link-building scheme” and if detected, you will certainly incur severe penalties. The best way to get results quickly is to invest in a proper white-hat link building campaign.
4. Provide Regularly Updated and Engaging Content:
Google’s new search engine algorithm is incredibly content-oriented. It conducts a thorough survey of the quality of the content that is available on your website. It also related the content of your website with the content on your backlink page. If the content is unrelated, then your search engine ranking will suffer.
The best way to rise through the ranks is to provide well-researched, engaging, and informative content that your audiences can read and share. Infographics are an amazing way of enhancing readability and shareability at the same time. It is also remarkably easy to attach links to your website into an infographic.
5. Don’t Partake In Excessive Link-Exchanges:
Google’s algorithm looks upon link exchanges as a favourable sign and moderate link-exchanging can improve your rankings and visibility nicely. However, excessive link-exchanging can cause your content to seem irrelevant. This will lead to your page’s ranking being demoted. Excessive cross-linking comes off as spam and can even lead to blocks, warnings, and penalties from Google.
The most important thing to remember when it comes to a link building campaign is that you have to be persistent and patient. Consistent content uploading, backlink monitoring, and auditing is the only way you can enjoy significant results. Also, link building is only one of the many prongs of a proper SEO campaign.
You also have to include other aspects such as PPC, keywords, etc. With the help of these tools, you can create a strong link-building strategy that can work wonders for your website’s visibility, reach, and rankings.