Various SEO techniques are used by businesses to grow their online visibility. One of the oldest techniques of SEO is Backlinking. This offsite SEO technique is still quite popular among marketers because of its effectiveness. But over time, search engines have significantly improved their ranking algorithms.
So, businesses can no more use the cheap and spammy mediums to get backlinks from. They have to go for high authority and relevant backlinks and also have to take care of building linkable content. Only then their website’s SEO performance can get better. Though there are many factors that can matter while getting backlinks, but linkable content stands above all.
This is because it is the easiest way of expanding the business’s online network and growing its influence. Even though building linkable content may seem like an easy task, but many people can’t get it right. The process of building linkable content depends mostly on the type of content that has to be produced. But here are the three basic tips that everyone should follow, in order to build the correct and effective linkable content. The tips are:
Tip 1: Getting Started:
The first tip of building linkable content is about making the first move. Initially, it is good to start off by creating links to other specialist websites. For example, if a person is writing an article about health management, then they can create links to some health expert’s blogs.
But one thing they should keep in mind is that the backlinks created, should be of high quality. Also, they should be specific about backlinks. When the article will be published, the site owners will be notified of the backlinks created. This way, the person can easily grab the attention of these site owners. And attention is all that is required.
They may later contact the person about their own articles on which they can create backlinks to the person’s blogs. And as these are specialist websites, so getting a backlink from them will easily improve the SEO performance of the website.
Tip 2: Creating rich content:
No matter what the content is made for or where it has to be uploaded, it should always be rich. Only then it can create influence in the market. And the same goes for building linkable content. And for the content to be rich, it should at least follow one of these points:
- The content should be beneficial for the people. When people find some beneficial content, they share it with others too. So, creating beneficial content can help in getting more exposure.
- The content should either provide a solution to some problem or answer a particular question. Because whenever someone, who has read the article, will find someone else asking the same question, they will direct them to the article. This way, some high-quality backlinks can also be obtained.
- The content should not be copied and should be interesting. New and unique ideas are always welcomed by people. And articles that talk about new things are shared the most. So, a lot of attraction can be created towards the website by always keeping the content unique.
Tip 3: Do not forget to develop a story:
Stats have shown that people prefer stories over figures. And that includes experts too. So while building linkable content, one should remember to develop a story in it. This is not as tough as it sounds. For example, if a person is writing an article about “How to get more youtube views,” they can easily mention their own story and experience around the topic.
This will not only create the reader’s interest in the article but also create a trust factor. These personal experiences add value to the story. The experience can also be supported by visual elements. These all combined will gain more attention and people will share the article more.
These three easy tips can be used by anyone for building linkable content that is engaging and shareable. The person developing the content should remember that the main target of the content is to gain people’s attention.
And that can only be done if either the content is beneficial for them or interesting to them or both. Even if the content cannot be made beneficial, they should try to make it interesting enough for people to read and share.