Guest Blogging is a way to build a company’s credibility, social following, links pointing to social profiles and their websites, visibility, community, increased traffics, etc. More specifically, it is one of the ways to build the company’s name in the market. Through guest blogging, you can connect with more audiences, thus driving traffic. You can leverage Guest blogging to build relationships, and it can prove to be a key aspect of a successful SEO strategy.
According to a report, a company has stated that through a proper guest blogging strategy, within 9 months, they have achieved around 1 Lakh users. It was only possible with 150 posts, so with that, you can determine how essential it is to frame a proper guest blogging strategy.
Here are some tips to leverage guest blogging, eventually resulting in strengthening relationships.
1. Look for relevant opportunities
For link building, first look for relevant websites accepting guest posts. Many websites are there working to make their brand visible. You need to target them as they constantly search for new ways, leading to building links. Allocating links with guest posts will help to establish beneficial relationships. And to do that, the best way would be to maintain a proper guest blogging strategy. Here are some different ways to do this.
2. Using Google search
Websites accepting guest posts have a separate section or a page that only talks about that. Such pages are where you will get to know about the guidelines of guest posting. A suitable way to find it is by using Google search. For example, if you are from the travel industry, you could search for Travel + Guest Blog, Travel + Contributor, etc.
3. Analyzing competitor’s backlinks
It works efficiently while analyzing a medium or small-sized website. But for bigger websites, thousands of backlinks are available, which makes site analysis challenging. In this regard, a lot of tools are available that can be used to find backlinks. From there, you can find out the links that can help you look for websites accepting guest posts.
4. Redefining the target list
Once you have identified the website, the next aspect that you need to look for is redefining the target list. It is essential as everyone might not have much experience building quality backlinks. That’s why; you need to look for aspects to redefine the target list, and they are:
5. Content quality
It’s essential to go through the website and check the quality of the content already available there. As a reader, if you like the list, make sure to keep the name in mind.
6. Domain authority
Any website with a domain authority of 50 would be sufficient to start. If the numbers are more than 50, it is better for you. But ensure that a domain authority must not be less than 40.
Therefore, based on that, you can pick up a suitable website.
7. Begin your outreach
A suitable way to contact website owners is to look for a contact us section. You will come across an email through which you can get in touch with them. Well, the challenging part would be to convey the message across high-quality websites. A website that already receives hundreds of such requests would look for high-quality guest blogs. For that, start building relationships to get on their radar by connecting them on social media platforms or engaging meaningful content.
8. Measure and track
Guest blogging consumes a lot of time, and so you need to ensure that the deadlines are not missed. Look for some tracking system like a spreadsheet as it will give you a clear idea when you need to deliver which guest blog. Alongside that, measuring the guest blogging activity affects SEO and traffic. The way you link your website also has a great impact as with that, trackers can provide information helping you to know how you are performing. As a result, you would also be able to track what your competitors are doing.
Guest blogging is a suitable way to build relationships and secure quality links. Of course, it’s a time-consuming process, but the above tips will help you in this process. Most importantly, the more you connect with audiences through your guest blogs, the better leads you will learn. Remember, it’s impossible to reach your audiences with one blog, so you need to keep posting new guest blogs.