In this modern time, the search engines are experiencing plenty of transformation, along with that, a Clients Content Strategy should evolve with the flow as well. Google is said to unravel numerous algorithm updates regularly, and it has become pretty essential to understand SERPs. It has become difficult for many to stay ahead in the competition due to the client’s content strategy. That is why you need to know how to evolve your client’s content strategy.
Understand the importance of content strategy
Content strategy is known as the management, planning, and development of content. The term became popular in the area of web development during the late 1990s. Apart from that, content is said to be one of the most effective ways to promote a particular business or a product. These days, almost all the marketers take the help of content to reach out to their customers. About 63% of the companies do not carry a proper content strategy, and around 65% of the B2C marketers take the help of content marketing.
Ways to leverage the ever-changing algorithms to evolve clients’ content strategy
There is about 64% of the marketers, who wish to learn how to build a proper content strategy, and 65% of the marketers have made engaging content. Several ways will enable you to understand how you can evolve Clients Content Strategy through the ever-changing algorithms.
Some of the methods are mentioned below.
- The focus will still be on “Intent” in 2020: Even though many things are changing within the search landscape, the searcher’s intent will be a crucial aspect of SEO in 2020. Since you are playing the role of a marketer, you aim to educate each of your customers about the nature of search engine optimization and how they perform or work. Once your client learns and understands the complexities of SEO along with its ever-changing algorithms, it will be easier for you to execute campaigns.
- Types of queries you need to know about: The search intent is separated into three categories, namely “Do,” “Know,” and “Go.” These categories correspond to three types of queries: transactional queries, information queries, and navigational queries. They are termed as the essential intents, which you must address, but there are several sub-intents as well, which you must know of. The three main sub-intents are Inspirational intent, comparison intent, and local intent.
- Understand the tricky part of mixed SERPs: It is pretty complicated when understanding mixed SERPs as the pages carry a mixture of search intent along with some pages from all the categories and niches. For example, when you search in Google for “cloud storage,” you will receive both informative and transaction results. Since the online software and products are considered complicated, you will encounter mixed SERPs many times. This process is the same with queries related to the ticketing system, where you will come across 5-products results with 4-informative results.
- You need to ask the right set of questions: When the topic is about “intent, “you must ask proper questions. Some of the queries you can ask like “What is the goal of the audience?“, “What is the mission they are trying to accomplish?” and “Why do they need this particular content?” It is essential to know what exactly your customer’s niche is getting to conduct your very own research. That will allow you to provide navigational, informative, and transactional.
- Try owning your queries: It is vital that you give your clients a particular journey, which they are rooting for. This means you need to verify whether the content is ranked for branded questions or not. This is because contents that are branded with help in providing plenty of conversions and traffic. When you talk about branded content, promo codes stand out as a perfect example. Aggregator websites are said to carry numerous coupons from various organizations, and they give a higher chance of ranking and owning promo code queries.
There are many ways through which you can evolve the client’s content strategy by leveraging through the ever-changing algorithms. Hopefully, this document has provided you with some techniques to carry a proper understanding of ever-changing algorithms and ways to evolve client’s content strategy.