ECommerce sites need to get the product page correct. The importance has become more as during and after the pandemic, more people are opting for online products. In this blog, you will know about 20 dos & don’ts for an eCommerce product page SEO.
10 Dos For An eCommerce Product Page SEO
1. Incorporating a keyword strategy
For optimization of product page keyword research is essential. That’s why; while selling products, use a proper keyword strategy.
2. Unstructured data
With correct structured data, the brand can show up in rich snippets. It should have a product and rich schema, helping to get more clicks and impressions.
3. Meta descriptions and optimizing titles
A few things to never forget are the product name, brand name, model number, etc.
4. Writing product and Meta descriptions
Non-branded and branded keywords help in ranking every item. Including a unique detail will have a lot of advantages.
5. Adding FAQs
Including FAQs by taking some idea of the customers’ queries can be a great decision. If a product page has FAQs, customers tend to look at the answers and decide.
6. Sharing real-time reviews
Include a review section so that customers have an idea about the product while reading the comments.
7. Use high-quality images
A high-quality image will convince buyers to purchase the product, so do not forget to include it.
8. Reducing page loading time
The page loading time should be as minimal as possible if you want your buyers to opt for the product.
9. Testing landing pages
Use Google Optimize and find the slightest variation and change the page accordingly.
10. Audit product pages
Remember to audit the product page from time to time to eliminate split-link equity, duplicate content, etc.
Also Read: 10-Point eCommerce SEO Checklist For 2020
10 Don’ts For An eCommerce Product Page SEO
1. Avoid description manufacturer’s sites
Do not use the description from the manufacturer’s site as there is no optimization. Look for compelling information to create a difference.
2. Eliminate automated optimization
It is not good to populate your product and brand names as it cannot help your site secure a good rank.
3. Do not take out seasonal pages
A seasonal page builds traffic, rankings, sales, etc., so do not eliminate after the peak period.
4. Do not use improperly structured
Improper structured data can increase your troubles, so do not avoid them. It also results in lower sales and traffic.
5. Avoid removing out-of-stock pages
When pages have ranking and traffic, do not remove out-of-stock pages as it increases productivity by including links.
6. Eliminate weak call to action
Try to incorporate a strong call to action to convince people to buy the product.
7. Do not miss chances for internal linking
Ecommerce pages must have internal and backlinks from category to home pages.
Also Read: Tips To Build Quality Backlinks
8. Reduce low-volume keywords optimized pages
Never use low-volume keywords optimized pages as it will decrease the traffic.
9. Do not forget mobile optimization
More than 80% of traffic comes through mobile optimization, so do consider that.
10. Avoid wrong pricing
Including the correct price in a way so that buyers understand how much they need to pay.
Optimizing eCommerce SEO services are essential, and the above dos and don’ts will guide you.