Content marketing is a technique that mainly includes repurposing, planning, optimization, research, and promotion of content.
Content creation is the first step in content marketing, but it is also essential to learn and understand the thought process and develop a systems mindset.
So, what exactly are systems thinking?
Well, it is a collection of methods and tools that are involved in an organized approach.
It helps in accurately analyzing issues before resolving them.
What does system thinking mean to the content marketers?
When you hone the content marketing systems mindset, it only means to pay attention to the systems that are playing at your work, on your content, and your life.
You must pay close attention to all the smaller and bigger systems to which your content is connected.
The bigger system influences their content for all the targeted audience, revenue generation, and business organization that can be brought about by the content.
The smaller systems have all the steps and stages that lead to content marketing.
Once you are well aware of these two systems, you need to take a much more problem–solving and diagnostic approach towards all your content marketing goals.
Types of content marketing systems that marketers need to streamline
If you are interested in using the Systems Mindset for Content Marketing, then there are several types of systems that you need to take a look at.
The majority of the marketing team’s approach towards customer surveys and market research is lackluster.
Market research involves sending out a quarterly survey to all your email subscribers, requesting case studies and testimonials, and conducting regular zoom chats with the customers.
The market research process is pretty simple, like a canned email response and a recurring calendar appointment.
Many content marketers get stuck in a particular place where they are one or two days ahead of their content calendar.
It means that they do not know what they are going to be posting even before one or two days of posting the actual content.
That will make you go into a complete “planning and brainstorming” mode as you are only thinking just a few days into the future.
But it will be easier if you develop a particular system for your marketing team so that they can receive insights from now fully systemized market research.
You can transform it into a quarterly marketing calendar, and if you go further ahead of schedule, it will help your ideas to incubate a little before they are published.
You will receive plenty of time to think more about it, even when you are not actively working on those pieces.
The content creation:
Content creation is the on
ly system, which no one can forget about.
It is the place where most of your concentration goes, but as you get caught up with content creation, you forget about things like repurposing and optimization.
It means that if you want to make a mental space and time for a particular post, you need to reduce the space taken up by content creation.
The best way to do so is by streamlining the entire process of content creation.
Under content distribution, you need to follow the content checklist to share your content far and wide, make outreach templates, and create social media calendars.
Apart from these three things, there are several other ways you can perform content distribution, and it will depend entirely on your distribution strategy.
When you want to be “done with” a particular piece of content, you miss out on the things of optimization that are repurposing or updating the content later.
But you will be surprised to know that these are some of the things which system thinking can correct or might improve.
Please start thinking about what type of optimization and maintenance you can do for a piece of content right after it’s published.
Make sure to create a checklist so that you know what kind of work will lie ahead of you, once you publish the content.
It is not difficult to improve the systems of content marketing, as it just tends to be monotonous.
When you are getting started, all you need to do is start documenting your processes, pay close attention to missing links and weak spots, and streamline and troubleshoot as you keep improving.
But with the help of a system mindset, the improvements will start to pop out.