It is easy to fall into the trap of a digital marketing comfort zone, a path of ultimate decline, self-approbation, and under-performance. Marketing campaigns that perform well every year and carry a positive momentum will fool you to think that everything is working completely fine, and there is no need to stretch the boundaries.
The thinking is entirely wrong as the outcomes will start to regress and stagnate, and there will be a requirement to consider a digital strategy that is much more robust.
Why is diversifying your digital marketing strategy essential?
When you think of diversifying digital marketing, it will allow you to combine the power of different marketing channels to help you reach your potential audience.
Apart from that, you will also get the chance to provide relevant and engaging content. About 77% of B2B marketers have reported diversifying their digital marketing channels and increasing the effectiveness of marketing.
Along with that, 64% of the B2B marketers also claimed that they receive leads from different marketing channels. When you think of diversifying your digital marketing strategy, it will also provide you with plenty of data, which you can analyze.
What are the ways to diversify your digital marketing strategy?
There are a few ways to diversify your digital marketing strategy and allow you to increase your robustness and help you enrich your strategic plans. Given below are some of the ways that will help you diversify the digital marketing strategy, take a look.
1. Proximity beacons and marketing:
When you come across the technology for proximity marketing, it is not new as it was made available since 2013. The only thing that has changed is the readiness of the technology like the Google Beacons, which is used for practical marketing purposes and also for application under conventional marketing approaches.
But the proximity beacons are a type of technology that is known to transmit signals through a certain radius. They can be used for many things, right from sending SMS messages along with discounts to table services in restaurants.
2. Conversational chatbots and commerce:
Rather than chatbots, conversational commerce is said to be a much bigger opportunity. For 2020, chatbots have been recommended by the technology for strengthening and diversifying all your strategic plans.
It is because chatbots can integrate business through external platforms and enable you to reach your targeted audience through the applications they prefer. The chatbot integration may include your social media platforms, websites, and external messaging applications that will help fill the gap for your business.
3. The VSO or Voice Search Optimization:
The organic involvement of voice search optimization is viewed as the core part of the non-paid digital marketing investment. Many of the statistical justification of VSO is said to be widespread. A quick look at stats will reveal quite a few aspects. By 2020, 50% of the searches will be voice-searched, and 30% of the searches will be conducted without the screen.
Apart from that, there are many ways to use VSO. One of the methods is that the targeted optimization can be undertaken through a voice-first and mobile approach. Another way is that you can create fresh content for the voice intent targeting.
4. Integrate on designs that are user-led:
User experience has changed pretty much over the past few years. It has transformed from project-based, one-off holistic services with data-driven justifications to ongoing data-driven updates and business-critical design changes that have significantly impacted ROI. Since integrating user-led designs are pretty valuable, there are some factors that you need to follow.
Factors designed to ease the concerns and reinforce trust for the users, revisiting and rethinking information architecture and navigation, are considered to be pretty important. You can also create differentiation through the experience.
5. Increase the practical value of your data:
Many companies and organizations are gathering plenty of data and investing in data-added expertise, plus-rated items, more extensive data tracking, and collection. The use of ineffective processes and data in the place of generating value is all a part of this.
You will encounter numerous data-fuel marketing niches that need plenty of time and marketing focus to get right.
The ways provided in this document will give you the power to diversify and strengthen all your digital marketing strategies without any issues. It will be highly beneficial for your business if you follow these approaches correctly.