How to Train Your SEO Team: A Step-By-Step Guide

According to stats by WordPress, around 2 million posts are uploaded every day. It comes to 24 blogs every second and is only by WordPress users. Imagine how huge the number will be when you count all of it. Spending four to five hours writing a blog post and investing ten minutes can optimize every blog. Showing up a blog on the first page can be a deciding factor for a bankrupt and a thriving business. How to Train Your SEO Team: A Step-By-Step Guide? The answer to the question is given here. 

Preparing an outline for training

Before designing an SEO training program, plan the essentials you wish to cover. You need to note down the things that you will teach, which will help you proceed quickly. The outline must consist of an introduction to SEO, understanding success, fundamentals, like content planning, SEO audits, regular workflows, rank analyzing, site structure top and keyword research, monitoring site health, standard operating procedures, reporting, etc. 

Deciding the training medium

Several ways are there to train your steam, and the best will depend on your steam and style. Live sessions are closer to a traditional approach. It is an easier way to teach people and serves as a great learning experience. After or before starting a lesson, ensure to send the details to everyone. If they do not have enough information, it will be difficult to proceed. Documentation and online courses are also two ways to opt for. If you are more ambitious, a Learning Management System can guide you to create a self-guided course lesson. It allows for creating more structured lessons and updating them as required. 

Starting a regular schedule for training

It is always essential to prepare a regular training schedule; otherwise, it is difficult to implement. A lesson per week is sufficient when it comes to living sessions. But if you opt for documentation or online approaches, prepare a series of deadlines, allowing self-pacing within deadlines. It is one of the important requirements while training. 

Also Read: Beware! Mistakes That Can Simply End Your Website

 Establishing accountability and evaluation

It is not compulsory but including accountability and evaluation can enhance the effectiveness of the training program. You can incorporate quizzes and tests after every session. Getting immediate feedback will help in bringing the change to the next. Also, properly designed tests with real-world applicable knowledge can make sessions more interesting and engaging. You should create projects in a way that students demonstrate the application of the lesson. 

Monitoring work

After giving a lesson, monitoring the work is essential relating to the lesson. It helps in implementing new sessions and looking for signs of introducing new things to be learned. 

Also Read: Are technical and On-site SEO enough? Why not?

In the end

Irrespective of whichever method you choose, ensure the objective is to reinforce learning. It should help your team to get through all the concepts and implement them accordingly. Planning a step-by-step approach is the most important thing to follow when it comes to SEO. As a result, you can achieve a better outcome in the coming times. 

Author avatar
Preeti Kaur

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