Repurposing content or content recycling is a process of reusing all existing content elements so that its reach can be expanded. When you perform content repurposing, it will allow the content to become easier to scale. In simple words, there is no need to shoot a video or write a blog right from scratch. Instead, you can take a piece from the content as the basis of a video, blog, or webinar.
Things you need to know about content repurposing:
Content repurposing is said to be critical for success as it will help you create shareable and unique content. In certain situations, you may not have the budget or time to create good content for your customers. For such reasons, taking the help of content repurposing will be the right thing to do.
Through a recent survey, it has come to light that around 60% of the marketers have claimed to reuse content at least 2 to 5 times. But these days, numerous marketers and organizations have used the strategy of Repurposing Blog Content to create quick and engaging content.
What is the process of creating content and applying it to different platforms?
Source: Become A Local Leader
Several ways will provide you information on How to Repurpose Blog Post Content, and some of the important ones are mentioned below.
1. It all starts with a blog post:
The first thing you must do is create a good blog post, and it is crucial for several reasons. Firstly, you have all the research you need as it will allow you to produce the entire content without searching for more information. Lastly, you can extend the mileage of your blog post by using it in various ways. You can use that blog post as a script; you can jot down critical takeaways through it, and transform the blog post into an Ebook. Apart from that, you can also turn your blog posts into worksheets or checklists to bring in new leads.
2. Produce guest posts on topics you have already have expertise on:
When you have proper knowledge about a niche or a topic, it will enable you to write a guest blog for your customers. You will also get the opportunity to provide some advice, and an individual will be able to get the most out of the guest post.
3. Try promoting your blog post through multiple points of view:
This type of technique is called pure marketing. When you post or share various tips and posts every day, it will allow you to pull in different types of crowds. The majority of the people are said to like variety in the lists.
If they do not like one suggestion from the list, they have many more ideas to check out as well. If you want to work well, then taking the help of this technique will be pretty much helpful.
Source: Ahrefs
4. Create a video and post it on YouTube:
Once you have created a blog post, it is recommended that you transform it into a video. Since blogs serve as a script, so you are free to use it as a guide. If you are not that comfortable in front of the camera, try putting down all the crucial points and conduct several practices to work out the kinks.
It will be an excellent choice to use the main headline of your blog post as the primary talking point. Be sure to write all the essential points that you want to cover for all the sections.
Source: Pepper Group
5. Try updating your previous posts with the latest information:
The content you produce should be a living thing as much as possible. When you receive a clear understanding of reality, you can update old posts with some newfound information or knowledge. This is not about recycling but to bring stuff back to its relevance with a more insightful and new appearance.
When you updated your previous post with additional information, it will allow you to propose a nuanced approach that can help others. It will also help individuals who are new to the discussion and didn’t get the chance to check the original post.
Source: Hootsuite Blog
Ending Note!
With these tips, you can get the best out of repurposed content. It will also help you get an idea of what exactly content repurposing is and learn the process of how you can create numerous content pieces through one blog post. Well, that will positively add to your content marketing strategy!
