The Story of
51.86% Rise in Organic Traffic & More!
51.86% Rise
Organic Traffic From
584K to 887K
3000+
Keywords in
Top 3 SERPs
50-70
High-Quality Backlinks
From Real Sites/month
100+ Days
Activity
Dec 2024
Objective: Increase UpGrad’s website traffic and strengthen domain authority through a focused, user-centric content marketing strategy emphasizing keyword optimization.
Challenge: The website traffic was stuck at 584K, with existing blogs lacking alignment with user needs, keyword targeting, and clear topical structure.
Solution & Result: Prioritized high-volume keywords, built pillar pages, refreshed content, and delivered authoritative articles tailored to learner needs and intent.
May 2025
Final Outcome:
- 51.86% growth in organic traffic, increasing from 584K to 887K within five months.
- Over 3,000 targeted keywords now ranking in Google’s top 3 search positions for high-value topics.
- Content now not only ranks but also converts, thanks to a strategic blend of SEO, storytelling, and authority building.
- Improved crawl efficiency and indexing, resulting in new keywords being discovered in SERPs and Google AI Overview.
Rise in Keyword Positions In Google
Note: While we have worked on optimizing over 50 high-intent keywords for UpGrad, this snapshot highlights only a select few to demonstrate performance trends. Due to confidentiality and strategy sensitivity, we are unable to showcase the full breadth of our SEO execution in this case study.
Featured in Google's AI Overview
Our Partner's Response
Collaborating with EMIAC was an outstanding journey. They invested time to grasp our goals and delivered exceptional results.
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