The Story of
33.47% Rise in Organic Traffic & More!
33.47% Rise
Organic Traffic From 87K to 116K
100+
Keywords in Top 3 SERPs
24% approx.
Reduction in Bounce Rate
250+ Days
Activity
Jan 2025
Objective: To drive significant growth in the IIFL Finance gold loan page organic traffic and achieve top rankings for high-value traffic generating keywords.
Challenge: The website’s traffic was stagnant around 87K, affecting further growth and limiting keyword rankings in the top positions.
Solution & Result: Through a well-crafted SEO strategy that included keyword research, revamping the gold loan webpage, we enhanced their digital visibility and performance.
May 2025
Final Outcome:
33.47% Growth in Organic Traffic. Consistently rising every month from 87K in Jan 2025 to 116K by May 2025.
IIFL Finance ranks for more than 100+ keywords in the top 3 positions on Google search engine.
Revamping the IIFL Gold Loan webpage boosted organic traffic and reduced bounce rate significantly.
Indexing and crawl efficiency enhanced leading to new keywords appearing in SERPs and Google’s AI overview and mode.
Rise in Keyword Positions In Google
Note: While we have worked on optimizing over 50 high-intent keywords for IIFL Finance Ltd., this snapshot highlights only a select few to demonstrate performance trends. Due to confidentiality and strategy sensitivity, we are unable to showcase the full breadth of our SEO execution in this case study.
Featured in Google's AI Overview
Our Partner's Response
Collaborating with EMIAC was an outstanding journey. They invested time to grasp our goals and delivered exceptional results.
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