Blogger outreach happens when a business collaborates with a blogger and together they create some great, unbiased, and eye-catching content as a mode of marketing for a brand, product, or service in particular.
Reaching out to the bloggers is yet another means of Google promotion under the norms. It works on Google’s guidelines under link building and content marketing.
By simply reaching out to a blogger who has earned fame and has the power to influence people, you can get a fair promotion and marketing for your brand, product, and services.
Why choose bloggers?
Bloggers are also called influencers. In comparison to a brand or a product, people are able to connect with a blogger in a more personal manner.
This helps a blogger in creating a better base for promoting products and brands. They do not have to sell it, all they have to do is show people that they are using the brand or the product, and people are themselves attracted. It is a simpler and more influential way of content marketing and promotion.
This will not only help you reach out to your customer base but will also help you installing trust in the hearts of your customer base.
Benefits
As we have already mentioned above, bloggers help is building trust in the hearts and minds of your customer base by simply displaying your products on their end. But this is not the only benefit your product or brand may get out of a blogger’s marketing.
A blogger has a humongous follower base. They have active followers and shadow followers. The shadow followers quietly follow the blogger they are influenced by without leaving a mark of their existence or following.
Then there is the active following base who appreciate and actively participates in interaction with the blogger and the brands and products the blogger may share.
This is a clear example of link building which can be extremely beneficial for a budding brand or a startup.
If you are a startup or a small business, your customer reach will stay limited even after different sources of marketing as it will lack the essence of trust. By bloggers, the start-up or the business will be accustomed to open to a much larger customer base.
If you reach out to a blogger that has a great customer relationship and great Google ranking, it will help you gain the same. By link building using help from a blogger, you can also increase your organic reach and Google ranking by the same.
Do not stick to just one blogger. Remember, consistency is the most important part when it comes to link building and generating a good reach on your website or for your brand.
Make sure you have a strong blogging team. The more bloggers you have, the more reach they will ensure. Increased number of bloggers talking about your brand or business will put it out in the eye of your prospects more clearly and they will be forced to attract towards your venture.
How to do outreach effectively?
Blogger outreach can be difficult. Remember, no blogger will take up your product and endorse it until they have faith in your product.
The startup needs to maintain the needed quality to first approach the bloggers and then to make them trust the product and your service. If they have trust in your company and products, the bloggers will choose to work with you for sure.
Remember, the bloggers are chased by multiple brands, it’s not you, it is they who chose to work with you or not. Pitching by email is the only option you can go with to approach them.
However, make sure you are not ordering them or commanding them with your guidelines. Rather, carry out a conversation and settle on the common terms to collaborate with them.
Before approaching a blogger, make sure you prepare a pitch, identify the blogger you wish to work with, prepare a scheme of content you wish to go with, identify the targeted customer base, and ensure your product is suitable.
There is no surety your brand or business will see a blast of sales, but we are sure with time you will be able to raise your sales through the method.
