How Our Branding Efforts Led to
54% Rise in Organic Traffic & More!
54% Rise
Organic Traffic From
285K to 437K
700+
Keywords in
Top 3 SERPs
80-90
High-Quality Backlinks
From Real Sites/month
200+ Days
Activity & Ongoing
Mar 2025
Objective: Drive meaningful growth in HDFC ERGO Health Insurance’s organic traffic and raise core keywords from top 10 into top 3 through a comprehensive and integrated SEO strategy.
Challenge: Organic traffic growth had plateaued, with important health insurance keywords yet to achieve premium search rankings, modest backlink thus limiting brand visibility.
Solution & Result: We undertook advanced technical upgrades, targeted keyword expansion, and secured 80–90 quality backlinks every month. Continuous audits and optimisation ensured ongoing growth in traffic and search rankings.
Sep 2025
Final Outcome:
Achieved a significant rise in organic traffic, establishing new growth benchmarks for HDFC ERGO Health Insurance.
Elevated 800+ health insurance keywords into Google’s top 3 results, increasing qualified traffic and sector visibility.
Consistently secured 80–90 high-quality, industry-relevant backlinks each month, strengthening domain trust and authority.
Maintained over 200+ days of structured, ongoing SEO activity for durable ranking and traffic gains.
Enhanced content and technical SEO led to consistent Google AI Overview features and SERP visibility.
Rise in Keyword Positions In Google
Note: While we have worked on optimizing over 50 high-intent keywords for HDFC ERGO Health Insurance, this snapshot highlights only a select few to demonstrate performance trends. Due to confidentiality and strategy sensitivity, we are unable to showcase the full breadth of our SEO execution in this case study.
Featured in Google's AI Overview
Our Partner's Response
Collaborating with EMIAC was an outstanding journey. They invested time to grasp our goals and delivered exceptional results.
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