Discover the menhood story
Menhood: Reached Over 102K Audience and Generated 50 Lac+ Revenue in 28 Days [Christmas Special]
About Client & their Objective
Menhood is a brand that specializes in men’s grooming products, including their popular under-the-belt trimmer. The company’s goal is to provide high-quality grooming products that meet the needs of modern men and help them feel confident and well-groomed.
In the lead-up to Christmas, Menhood was seeking to create a festive and effective marketing campaign to promote their under-the-belt trimmer. To achieve this, they turned to EMIAC Technologies, a company known for its expertise in creative, converting content writing, link building, and press releases.
Menhood’s objective in working with EMIAC Technologies was to create a campaign that would effectively position their brand in front of their target audience and drive sales of their under-the-belt trimmer.
They were looking for a partner with a strong understanding of the men’s grooming industry and the ability to create engaging, effective content that would stand out from the competition.
Solution
To begin the project, we first conducted thorough market research to understand Menhood’s target audience and their preferences. We analyzed their previous marketing campaigns and analyzed the performance of their competitors to gain insight into what works and what doesn’t in the men’s grooming industry.
Once we had a good understanding of Menhood’s target audience and the competitive landscape, we worked with their team to develop a creative concept for the video scripts. Our goal was to create a campaign that would not only align with Menhood’s brand identity but also stand out from the competition and effectively promote their under-the-belt trimmer.
To achieve this, we focused on creating a humorous and lighthearted tone that would appeal to Menhood’s target audience and emphasize the convenience and effectiveness of the trimmer. We also incorporated elements of the holiday season, such as festive imagery and references to gift-giving, to tie the campaign in with the Christmas theme.
Once the concept was finalized, we began writing the actual video scripts. We paid careful attention to pacing, structure, and language, ensuring that the scripts were engaging, compelling, and easy to follow. We also worked with Menhood to incorporate any specific messaging or branding that they wanted to include in the videos.
Results
After the scripts were completed, the Menhood team produced the videos using the scripts as a guide. The final result was a series of festive and engaging videos that effectively promoted Menhood’s under-the-belt trimmer and helped to position the brand in front of its target audience. Some of the examples are below:
Overall, the collaboration with EMIAC Technologies was a success for Menhood. The Christmas-themed video scripts we created helped to drive sales and increase brand awareness for their under-the-belt trimmer, ultimately contributing to the overall success of their business.
The Process We Followed
We followed a structured and thorough content-writing process to produce high-quality video scripts for Menhood. This process included the following key steps
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Comprehension
At EMIAC Technologies, the process for understanding client requirements involves scheduling a call to discuss the details of the project at length. The purpose of this call is to understand the client’s requirements for content writing and link building, as well as their target audience and business goals.
The main aim is to ensure that the team has a thorough understanding of the client’s needs before initiating the project. This process helps us tailor our approach to meet the specifics according to the client needs, leading to successful project outcomes.
Research
We conducted extensive research to ensure that the scripts and informations were accurate, up-to-date, and relevant to Menhood’s target audience. This included gathering information from a variety of sources, such as industry reports, relevant articles, and brand’s previous campaigns.
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Planning
We worked closely with our team of professional writers to develop a content strategy and outline the key messages and points that the scripts should communicate. This involved determining the tone and style of the content, as well as the structure and organization of the scripts.
Writing and revising
EMIAC Technologies assigned a team of dedicated, niche-specialized writers to the project to produce high-quality, original content. The writers followed a detailed writing and editing process to ensure that the scripts were well-written, error-free, and aligned with Menhood’s brand guidelines.
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Details We Focus On
- Target audience: We carefully research and understand the target audience for each client to ensure that the content is tailored to their interests, needs, and preferences.
- Brand voice: We work with clients to develop a consistent brand voice that aligns with their brand identity and messaging.
- SEO optimization: We use a range of best practices to optimize the content for search engines, including the use of relevant keywords, internal and external links, and meta descriptions.
- Multimedia elements: We incorporate multimedia elements such as images, videos, and infographics to make the content more engaging and visually appealing.
- Fact-checking: We thoroughly fact-check all of our content to ensure that it is accurate and up-to-date.
- Editing and proofreading: We have a team of skilled editors and proofreaders who ensure that all of our content is error-free and meets the required standards for quality and style.
- Single Point of Contact (POC) is available 24×7 via calls or WhatsApp/emails for prompt communication and to avoid any delays.
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